For various businesses, it’s important to be utilizing all of the powerful advertising channels present without spreading your budget too thin, and social media is becoming a highlight among all. As the fastest growing social media platform, Instagram, in particular, provide brands an extensive range of marketing tools that can be catered to target specific groups with highly effective ad types. In this article, we’re going to explore why Instagram advertising should be a top marketing priority for your brand.In present world, Instagram has the most engaged audience out of all social sites. Not only do your ads get seen, they get remembered by the audience. The research shows ad recall from Instagram sponsored ads is 2.8x higher on average than ad recall from various social networks platforms.In the race of advertising now Instagram advertising comes into play. It is similar like Facebook advertising. Instagram advertising is the way of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. There are many thoughts a business or individual may decide to advertise, Instagram advertising is often utilized to build brand exposure, website traffic, form new leads, and move current leads down the funnel. Since this platform is such a visual platform, text ads are not a thing here. You can add various types of features on your ad to attract audience.
The major advantages of Instagram Ads that GrowbyTen offers to Businesses
- Day by day Instagram’s user base has continued to grow at a remarkable rate. In fact, in the year 2017, the monthly active user count raised to a staggering 800 million. With a user count this high at another level, on any given day, more than 34 billion photos are shared on the Instagram, making it one of the biggest social media communities that businesses can market their brand to another level
- Based on the size of your target audience and the different level of your sales funnel, we will make ads with different goals and designs. With four ad types to choose from, Instagram makes it quite easy for advertisers to build ads in a format that’s going to resonate with the intended audience
- We use different types of Ad structure to increase profit. The tried and true ad type in which one can use pictures in a variety of formats to create mind blowing ads that capture attention and inspire action. With the right photo and caption, you can easily drive results and increase brand awareness
- Todays most used platform is instagram. The video ads are great for engaging your audience as they begin to play right away without the need to click on them. With the growing number of users consuming video content, it’s a powerful way to expose your audience to an ad.
- Instagram further reduces the headache of yet another platform to monitor advertising and brings it into the fold of the most advanced social advertising platform. It’s always a unique thing to lower down the burden of advertising teams and make the ad creation process more efficient and profitable