For various businesses, it’s important to be utilizing all of the powerful advertising channels present without spreading your budget too thin, and social media is becoming a highlight among all. As the fastest growing social media platform, Instagram, in particular, provide brands an extensive range of marketing tools that can be catered to target specific groups with highly effective ad types. In this article, we’re going to explore why Instagram advertising should be a top marketing priority for your brand.In present world, Instagram has the most engaged audience out of all social sites. Not only do your ads get seen, they get remembered by the audience. The research shows ad recall from Instagram sponsored ads is 2.8x higher on average than ad recall from various social networks platforms.In the race of advertising now Instagram advertising comes into play. It is similar like Facebook advertising. Instagram advertising is the way of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. There are many thoughts a business or individual may decide to advertise, Instagram advertising is often utilized to build brand exposure, website traffic, form new leads, and move current leads down the funnel. Since this platform is such a visual platform, text ads are not a thing here.  You can add various types of features on your ad to attract audience.